These may be foods of a high fat and calorie content, or exotic dishes that arouse a desire to eat or the glorification of food as a substitute for sex.” Devour says it “plays into this obsession with mouthwatering food by dialing up the taste and maxing out the flavor in every bite, with tender meats, creamy sauces, crispy crusts and gooey cheeses.”įor the record, food porn is defined by Wikipedia as “the glamorized visual presentation of cooking or eating in advertisements, infomercials, blogs cooking shows or other visual media. With over 184 million #foodporn tags on Instagram to date, the movement of sharing melted cheese pulls, elaborate table spreads, and overflowing bowls of pasta has reached a new height on social media. One can only imagine what Audi is paying for the 60-second spot that it will air in the second quarter of the “Big Game” pitting the New England Patriots against the Los Angeles Rams. No doubt paring down the spot in the cutting room saved the Kraft Heinz millions of dollars, when one consider that commercials running 30 seconds cost north of $5 million. But that hasn’t stopped the company from featuring the uncensored version on its website, as well as uploading it on YouTube and other platforms. A planned 60-second television commercial scheduled for Super Bowl LIII to promote Devour, a Kraft Heinz frozen food retail brand distributed in North America, has reportedly been edited to 30 seconds because the word “porn” can not be said in Super Bowl advertisements.

Devour frozen meals